Are you ready to anticipate your industry's next move, find new business models, build a story to sell internally, or identify a competitively advantaged position ahead of your competitors? We have developed a very entrepreneurial methodology for discovering and capturing breakthrough ideas.
+ Facilitated invention capture workshops are a great way to explore opportunity areas that are important to a business.
+ Developing macro-trends and insight maps. We identify the macro-trends that are driving your industry and connect them at the intersection of consumer insights, technical innovations, and new business models to illuminate opportunities.
+ Building a patent landscape, we then identify where competitors and key technologies are being positioned. Where you have worries, we can also identify opportunities and areas of interest that intellectual property can be developed to disrupt your competitors.
+ Linking patents and trends begins to emerge and clearly informs where the future of your industry is headed and what technologies and business models can be leveraged to unlock competitive advantage and new revenues. The mapping is used as a tool to identify strategic areas, shape innovative narratives to use internally, and plot to capture relevant opportunities that are well aligned for your organization. The intersection between consumer insights, technical breakthrough, and business models become the guideposts for a patent strategy from which lots of patentable ideas can be harvested to protect the broad opportunity.
+ Story-boarding reveals and makes real the market momentum and technical innovations happening that gives rise to new opportunity areas. The vision is brought to life. The experience is designed to inform executives and advance the kinds of conversations internally, in an interactive storytelling medium, that can help shape an approach around how to capture and commercialize newly discovered breakthrough opportunities.
+ Harvesting, scoring, and mapping ideas illuminate where high value and large concentrations of ideas around strategic business opportunity areas come together.
+ Identifying strategies to bundle ideas and create patent portfolios for licensing, industry disruption, blocking competitors, and protecting new concepts and business models. These strategies protect as many ideas as possible, in as few patent applications as you can, create different kinds of much-needed flexibility. For example, buying time to shift the direction of ideas as the development team makes progress or when Marketing engages and forces a course correction.
This technique is also really helpful in fast-changing emerging technology areas, where business models are being tested, when competitors may be poised to disrupt, or like in my startup when there are just way more ideas than budget and you have to shoestring-it to make it all fit.